- Fulfills the IPRO course learning objectives by learning and applying innovation strategies, user-centered design methodology and prototype a digital service.
- Students work in small interdisciplinary teams to conceive and design a simple but viable and compelling digital service.
This semester students will explore designing a conversational interface (think Alexa or another digital assistant “bot”) for the Kaplan Institute. For example, how might a digital service enable you to walk into the building and ask
- “Kaplan, how many people are here right now?”
- “Kaplan do you have a lathe in the idea lab?”
- “Kaplan how many people are in the idea lab?”
We’ll be exploring how these services might meet the needs of a variety of stakeholders like security, faculty, and students?
What is a service? A service is an intangible product we experience in time through multiple points of interaction and channels (web, mobile, etc). You’ve likely used digital services like Spotify, Hulu, Netflix, Gmail, Google Drive or OneDrive.
What makes a good service? We believe that good services will:
- Solve for a real user need and address a real market (should be attractive to an existing company, venture fund, or NGO);
- Use existing, accessible data;
- Are intuitive for the user, i.e., you do not need to read a long manual to understand how to use it;
- Solve a discreet problem (confirming I have an appointment with my doctor) not a high-level problem (helps me with all aspects of my health); and
- Do not require a major advance in coding or computer science in order to be viable.
Digital service design naturally leverages the skills of students majoring in such fields as computer science, information technology and management, professional and technical communication, architecture, psychology and business, but the class will be interesting and relevant to all disciplines. Students interested in design, entrepreneurship, prototyping, and web and app development are encouraged to sign up.