This course fulfills the IPRO course learning objectives by learning and applying user-centered, methods for designing digital services. Students work in small interdisciplinary teams to conceive and design a simple but viable and compelling digital service.
A service is an intangible product we experience in time through multiple touch-points and channels. According to the US department of commerce services account for 80 percent of the US GDP. However, most services are not that special or distinctive. How was the service the last time you flew? This class will focus on improving service experiences through digital technology. An example of a digital service (since we are talking about flying) is the seat selector application that allows you to pick your seats when you book a flight online. Previous to this digital service you would need to accept whatever seat was assigned to you or call and wait for an agent to help you change your seat. This digital service allows you to change your seat at the time of booking.
Digital services are delivered through a combination of apps, websites, texts, and social media. Shazam, Amazon.com, Citibank mobile banking, and Hulu are examples of digital services. We expect that your team will conceive, design conceptually, and test a simple digital service (more like an app on your phone than Amazon.com). The final deliverables of the class are a prototype that demonstrates the benefits of the concept and preliminary business model for the idea.
We believe that good services will:
Digital service design naturally leverages the skills of students majoring in such fields as computer science, information technology and management, professional and technical communication, psychology and business, but the class will be interesting and relevant to all disciplines. Students interested in design, entrepreneurship, prototyping, and web and app development are encouraged to sign up.